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Author coach and 25+ yrs indie book publisher. I help authors create enterprises they love around their book/s, experience, and knowledge and send a brief 3x/month email newsletter to support the creation of profitable, sustainable author businesses.
Hello Author Friends, Here’s what I hear all the time: “I’ll launch that new service after the holidays.” “I can’t focus on my author business with all this political chaos.” “Life got in the way—I’ll get back to writing and marketing when things settle down.” But here’s the thing about things: they never settle down. There’s always a holiday around the corner, breaking news that feels urgent, some life event demanding attention. If you wait for the perfect calm to make business decisions,...
Hello Author Friends, My message today is: Don't slow down because of end-of-the-year busy-ness or because you think you didn't plan far enough ahead for ideal holiday promotions. About 25% of all book sales occur in November and December. People are actively spending money buying books as gifts AND for themselves; don't miss out on your cut of the action. LEARN & PRACTICE Some lighthearted holiday marketing tips: Authors, Time to Send Out Your Holiday Photo Cards to Bookstores and Other...
Hello Author Friends, My message today is: Don't forget the power of building momentum for your book marketing and author businesses through daily outreach and "doing 5 things a day." LEARN & PRACTICE Learn all about author outreach and get support for your outreach challenges at next week's free, one-hour Zoom call: Trick or Treat: Author Outreach and Connection Edition You're invited to a free Halloween-themed power hour for authors. RSVP today! Thursday, October 30, 2025, 1pm – 2pm CT...