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ABC (Author Business Coaching) Nudge

Author coach and 25+ yrs indie book publisher. I help authors create enterprises they love around their book/s, experience, and knowledge and send a brief 3x/month email newsletter to support the creation of profitable, sustainable author businesses.

Featured Post

Unlock Holiday Book Magic Today

Hello Author Friends, My message today is: Don't slow down because of end-of-the-year busy-ness or because you think you didn't plan far enough ahead for ideal holiday promotions. About 25% of all book sales occur in November and December. People are actively spending money buying books as gifts AND for themselves; don't miss out on your cut of the action. LEARN & PRACTICE Some lighthearted holiday marketing tips: Authors, Time to Send Out Your Holiday Photo Cards to Bookstores and Other...

Hello Author Friends, My message today is: Don't forget the power of building momentum for your book marketing and author businesses through daily outreach and "doing 5 things a day." LEARN & PRACTICE Learn all about author outreach and get support for your outreach challenges at next week's free, one-hour Zoom call: Trick or Treat: Author Outreach and Connection Edition You're invited to a free Halloween-themed power hour for authors. RSVP today! Thursday, October 30, 2025, 1pm – 2pm CT...

Hello Author Friends, My message today is: Plan ahead for what you want 2026 to be for your author business. Business. Not craft, not career, not life. What should your author business be next year to be the proper support for you author goals and larger author vision? What sort of author business foundation can help you reach the most readers and serve them with your distinct flavor of wordsmithing, emotion-stirring, entertainment, education, inspiration, enrichment, edification? Whatever it...

Hello Author Friends, Imagine two futures come early February 2026... Future A — A future in which you have spent the past three months accelerating your author business Future B — A future in which you didn’t do anything different in the previous three months than you've always done If Future A is looking good to you, I invite you to consider joining my new program: From Published to Profitable: The Author’s Business Accelerator Start 2026 moving from published author to profitable...

Hello Author Friends, My message today is...do not lose steam for 2025 as we enter Quarter IV. There are still three months left for promoting and selling your book/s and building and refining your author business. LEARN & PRACTICE My challenge for you is to make at least one BIG sale before the end of the year, to learn about volume sales and make one happen for you and your book/s. Get a taste of how this could work for you on an ongoing basis. Remember the proven outreach formula. Read...

Hello Author Friends, Welcome to all the new subscribers who came this way from the Printers Row Lit Fest in Chicago a couple weekends back! First Things First Here are a few things to know right off (and these apply to those of you long on this list, too). All authors, aspiring or established, are welcome to sign up for a free 30-minute, no-strings, no-pressure strategy call. Pick a time on my calendar here. I invite everyone to subscribe to my Substack: The Profitable Author / An Author...

Hello Author Friends, If you'll be at Chicago's Printers Row Lit Fest this weekend, stop by and say hi! I'll be selling and talking about The Profitable Author: 1,001 Ways to Build a Business You Love Around Your Books from the Society of Midland Authors Booth, Tent NN. That's the westernmost booth on Polk Street, just east of the stage. Come by and sign up for a free 30-minute strategy session and ask me your most vexing author business and book marketing questions. What's challenging you...

Hello Author Friends, Next Tuesday, August 26, is the fourth installment in my free 6-part summer series devoted to the top 6 things I write and teach about to boost author income, author businesses, author goals, and author satisfaction. Please join us! I'll be talking about 15 types of author income and 15 common author business model templates. These aren't theoretical things, they are the actual things I've seen again and again (that is, have seen work, again and again) in my 25+ years at...

Hello Author Friends, Next Tuesday, August 12, is the third installment in my free 6-part summer series devoted to the top 6 things I write and teach about to boost your author income, author business, author goals, and author satisfaction. Please join us! I'll be talking about 8 Ways to Customize Your Sales and Marketing. These aren't theoretical ways, they are the actual things I've seen again and again in my 25+ years at this. These are eight ways to make sales and marketing... easier for...

Hello Author Friends, Next Tuesday, July 29, is the second installment in my free 6-part summer series devoted to the top 6 things I write and teach about to boost your author income, author business, author goals, and author satisfaction. Please join us! I'll be talking about the 7 pillars of an sustainable, income-generating author life you'll love. These aren't theoretical pillars, they are the actual things I've seen again and again in my 25+ years at this. When I see an author having a...