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ABC (Author Business Coaching) Nudge

Author coach and 25+ yrs indie book publisher. I help authors create enterprises they love around their book/s, experience, and knowledge and send a brief 3x/month email newsletter to support the creation of profitable, sustainable author businesses.

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The Hard Truths About Author Business: What you don't know you don't know could be sabotaging you

Beyond the Margins: Build a Profitable Author Business Hello Author Friends, We don't necessarily like to grapple with them, but like any worthwhile venture, building an author business comes with hard lessons. Business is full of them. And after years and years of working with authors trying to make a living from their writing and build sustainable careers and enterprises brick by brick, I’ve noticed certain recurring pitfalls, whether from misunderstanding or habit. These obstacles rarely...

Beyond the Margins: Build a Profitable Author Business Hello Author Friends, This month is devoted to May and future events. Part of my mission with Beyond the Margins is to combine a little bit of author business knowledge with mutual author support, brainstorming, coaching, and networking in a range of virtual and in-person, free and paid, creative and energizing events. Take a look at what's coming in May...and beyond. Free Virtual Power Hours Thursday, May 14, 1pm–2pm CT: You’re an...

Beyond the Margins Build a profitable author business April 17, 2026 Hello authors, As authors, you know how to write. You like writing, talking about it, imagining what's down the line…On the other hand, there's selling and marketing. It can feel unnatural, forced, and transactional—exactly the opposite of the care and passion you bring to your craft. But sales and self-promotion don't have to feel crass or inauthentic. Instead, approach both as extensions of who you already are: share what...

Beyond the Margins Build a profitable author business March 16, 2026 Hello author friends, In the last newsletter I shared some articles regarding benefits and how-tos of volume sales and ensuring you get paid. This time, I want to fous on something just as essential to a sustainable author business: relationships and communication. Meaningful relationships don't happen by accident. They grow out of authentic, thoughtful, and generous interactions. That often means re-orienting how we...

Beyond the Margins Build a profitable author business March 2, 2026 Hello author friends, Me again on author business things, starting with: Realize you’re running a business. This means zooming out and playing the larger game of building sustained income. Be attentive to scale and prioritize approaches that can actually hit your mark. An easy check is doing the math: Think in terms of volume and check whether your strategy can tip the scales. Here are a few pieces from the archives to help...

Beyond the Margins Build a profitable author business February 16, 2026 Hello author friends, You don't need to muscle your way into an author career. Instead of "do more," sometimes the better way forward is "do it differently—and not alone." That can mean taking up a fresh perspective, leaning on close relationships, or looking at the brilliance of others. Here are a few articles from the archives that show what I mean: Ever tried tying in a sidekick?: The #1 Overlooked Thing for Successful...

Man sleeping at desk with coffee and laptop.

Beyond the Margins Build a profitable author business February 3, 2026 Hello author friends, With the new year’s new-year energy behind us, we may wake up in February and feel like we're still at square one. Not yet starting. Starting over. Not feeling the needed oomph to get going. Here are some pointers and reminders from the archives of what actually moves the needle when you’re just starting, feeling stuck, or beginning something new—territory every author finds themselves back in, no...

Beyond the Margins Build a profitable author business January 13, 2026 Hello author friends, Welcome to Beyond the Margins. If you’ve been here a while, you know this newsletter has always been about one thing: helping published authors build profitable businesses that go beyond book sales. Now there’s a name that matches the mission. But Beyond the Margins isn't just this newsletter—it’s an events series, a community, and a movement building toward something bigger. Starting now and ramping...

Hello Author Friends, Happy New Year! New year, new resolutions (or not). We often don't commit to what we want but what we think is possible. What's possible based on what we know or think we can accomplish. This year, I invite you to commit to what you actually want for your author life. Then, figure out how to get there. Better than figuring out how to get where you want to go, next ask yourself who can get you where you want to go? Who can help you? Who, Not How. This is an idea that's...

Champaign cork popping with festive fireworks.

Hello Author Friends, Happy Boxing Day. Happy Final Days of 2025. Happy Looking Forward to 2026. You've worked hard all year. Writing. Book marketing. Book selling. Website finessing. Email list growing. Event hawking. Pushing yourself to your creative limits. One question: Do you have some of the basics for an author business in place? Is 2026 your year to take care of those things? All at once or one at a time? HERE'S YOUR LIST Whether all at once or one at a time. Whether in steady...