Greetings Authors,

In this edition of Beyond the Margins:

• Reminders for those "in a rut"
• Kudos to client Mary Dean Cason
• Sharon's conversation with marketing expert and podcaster Susan Friedmann (Book Marketing Mentors)

Archives Roundup

If you’ve been struggling lately, then you’ll probably appreciate a reminder: building a sustainable author business is not about continually throwing yourself at a problem in hopes of solving it.

We break through our most intimidating obstacles oftentimes by taking a step back, breathing, and doing something different.

Luckily, as a member of the Beyond the Margins community, you have access to insights that can ease you out of those dips:

• “Hard parts get easier with repetition”:
  ​Authors, Why You Should Never, Ever Quit at the Hard Parts​
• Extraordinary results come from extraordinary requests:
  ​What Separates the Best from the Rest​
• If you aren’t receiving, then try asking:
  ​Inspiration for Your Author Asks from Business Philosopher Jim Rohn​
• A case study in keeping only what works best:
  ​When Hard Work Is Just the Beginning​

P.S. Sharon will be hosting an event on the 19th that is especially relevant if you’ve been feeling stuck or discouraged. Details below.

This month's Zoom Power Hour

Our free Zoom Power Hours are monthly virtual events with Sharon and other community members. They combine a little bit of author business education with a lot of community support and brainstorming, personalized to your questions and challenges.

• Thursday, November 19 (soon!): What’s Blocking Your Business? An Obstacle Breakthrough Forum​
  As a group, we'll be visiting one of Sharon's most underutilized resources: the Author Business Obstacle Quiz. Receive personalized coaching from Sharon as well as hear other authors' business solutions.
  (Read more about the event and RSVP here.)
• December 17: Making a List, Checking It Twice: An Author Year-in-Review through Bingo (TBD)

Client Corner: Mary Dean Cason's book launch at Book Cellar

Recently, client Mary Dean Cason hosted a successful book launch at the Book Cellar in Chicago's Lincoln Square for her most recent work, Daughters of Eve, a mystery set in North Carolina in 1968.

Thanks for everyone who came out and enjoyed the night!

In case you missed it...

On Wednesday, Sharon spoke with book marketing expert and podcaster Susan Friedmann from the Book Marketing Mentors live on Substack. The two discussed:

• Approaching authorship as a business
• Creating multiple revenue streams around your books
• Thinking beyond bookstores, to alternative sales channels
• Developing strategic partnerships
• Finding your audience

Find the full conversation here:

​https://conspirecreative.substack.com/p/author-businesses-author-business​

⸻
All the best,
Kristoffer

Kristoffer Balintona, Content Specialist, Conspire Creative

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