Author Business in Motion: Why strategies fail—and how to pivot when they do

Published 2 days ago • 1 min read

Beyond the Margins: Build a Profitable Author Business

Hello Author Friends,

Author businesses are tough because they are living, changing, growing things. Strategies fail, what works for one author may not work for another, and bad advice is often mixed in with the good.

Do I rework a failing strategy or abandon it completely? How do I make an event uniquely “mine”? (Look out for next edition’s article list for more on this!) What can I take from the most successful?

That’s what this edition is about: business in motion.

The articles below offer models of what good business looks like in the day-to-day. These should help give you a clearer, fuller picture out of the chaos that is live business. Treat them as road maps or examples for how to keep your own business moving.

How I pivoted to turn a failing strategy into a successful one: How I Created a Six-Event Author/Book Series in Ten Moves
Make your book launch uniquely “you”: Three Book Launch Parties That Went Beyond the Basics
Realistic lessons from three business pros: What Self-Publishing Business Books Taught Three Business Pros About Author Businesses
“Kaizen,” or how small things constitute big things: What Continuous Improvement Looks Like in Practice for Book Marketing

Free Virtual Power Hours - A Worthwhile Investment of Your Time

Take a moment and RSVP for one or more of our free monthly Zoom calls. It's one hour that combines a little bit of author business education and a lot of community support and brainstorming for your questions and challenges.

Each one is designed for you to make more money as an author and create/refine your author business model. (That is, if you apply the knowledge!)

July 9: Author Branding as Business Strategy
August 17: Marketing Your Books to Younger Generations

All the best,

Sharon

Sharon Woodhouse, owner, Conspire Creative

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